In a historic move set to redefine Asia’s sports nutrition landscape, Ronnie Coleman Signature Series (RCSS)- the brand founded by legendary 8-time Mr. Olympia, Ronnie Coleman, has entered into an exclusive strategic partnership with Bright Lifecare (HealthKart), India’s leading health and nutrition powerhouse.
This HealthKart Ronnie Coleman partnership is set to revolutionize the sports nutrition landscape in Asia by combining Ronnie Coleman’s gold-standard formulations with HealthKart’s unparalleled expertise with health and wellness brands like MuscleBlaze, Gritzo, HK Vitals, and TrueBasics.
Setting a New Standard in Fitness
With Ronnie Coleman’s legendary legacy joining hands with HealthKart’s powerhouse presence, this partnership is more than business- it’s a revolution. With this collaboration, Bright Lifecare (HealthKart) will be the exclusive manufacturer, distributor, and retailer of iconic RCSS products, including the highly-rated Yeah Buddy, King Whey, and Pro-Antium trusted by athletes in over 120 countries.
With the Ronnie Coleman supplements launch India, the iconic Signature Series brand has entered into an exclusive partnership with Bright Lifecare (HealthKart) to manufacture and distribute its world-class formulations across the Indian subcontinent.
This iconic partnership ensures that the authentic Ronnie Coleman Signature Series will now be manufactured in India- a move that aligns seamlessly with the growing demand for premium sports nutrition in the market.
To further strengthen consumer trust and accessibility, the official India website – www.ronniecoleman.net.in , will be going live soon, offering athletes and fitness enthusiasts a direct destination for the authentic Ronnie Coleman Signature Series India range.
Ronnie “King” Coleman calls it “Strategic inroads into South Asia growth markets”
Leading his nutrition brand, RCSS, from his offices in Florida, the legendary Mr. Coleman shares his excitement about the partnership, as published in the Times of India:
“More & more people are taking up fitness seriously across the Indian subcontinent, which includes India, Sri Lanka, Nepal, and Bangladesh. With it, the hunger for real, high-quality supplements is only getting stronger. That’s why we’re teaming up with HealthKart, a team that deeply understands consumers across online and offline channels, has built some of the biggest nutrition brands in the region, scaled them in Asia, and shares the no-compromise mindset we built Ronnie Coleman Signature Series with. This isn’t just a partnership; this is the start of something legendary. Time to bring the heat. Yeah Buddy!” ~ says Ronnie Coleman, the legend
Brendan Ahern, CEO of Ronnie Coleman Signature Series, also emphasized:
“This partnership gives us a more direct and focused reach in these key markets, powered by HealthKart’s unmatched manufacturing infrastructure is at par with the highest international standards of quality and compliance, along with retail and e-commerce expertise.” ~ Brendan Ahern, CEO of Ronnie Coleman Signature Series
Shared Vision for Growth
Bringing his perspective on the partnership and the impact it will have on the sports nutrition landscape in India and South Asia, Sameer Maheshwari, Founder & CEO of HealthKart, said:
“Entering new markets may look simple, but unlocking true scale is where most global brands struggle, especially amid complex regulations and fast-changing consumer needs. At HealthKart, our world-class in-house R&D, regulatory expertise, and multiple US FDA-registered manufacturing facilities bridge this gap seamlessly. Backed by over a decade of experience in brand building and marketing, we understand what it takes to scale in this sector. In an online-first market like India, many brands struggle to adapt to emerging channels without the right marketing backbone, and that’s where we bring a decisive advantage” ~ Sameer Maheshwari, Founder & CEO, HealthKart
On ensuring the authenticity and quick accessibility of RCSS products, Kaustuv Paliwal, Senior Vice President at HealthKart, also said:
“The problem of unauthentic, locally made fake supplements plagues international and imported brands due to pricing gaps and the absence of local checks. With fully-integrated warehousing, 230 HealthKart stores, strong e-commerce and quick commerce partnerships, and sales coverage across India, Nepal, Sri Lanka, and Bangladesh, we deliver unmatched speed and scale – ensuring true accessibility of genuine, high-quality products to the end consumer.” ~ Kaustuv Paliwal, Senior Vice President, HealthKart
Significantly, this collaboration also sees Ronnie Coleman joining HealthKart as an equity partner, underscoring the shared long-term vision and commitment to growth for both brands.
