HealthKart has completed 11 years and though it may seem like a long time, each member of this organization always holds a fresh spirit to create a revolution in the health industry by fulfilling the nutritional requirements of our customers. Today, apart from being India’s largest omnichannel retailing platform for nutritional supplements, we have established some of the nation’s best brands such as MuscleBlaze. The bumpy ride paved the way for various learnings and made us more diligent.
Evolution of HealthKart
- In 2011: We started with a website HealthKart.com
- In 2012: We introduced two brands in the market – MuscleBlaze, HealthViva
- In 2013: The first flagship store in Punjabi Bagh was launched
- In 2014: MuscleBlaze was expanded offline with a wide range of products
- In 2015: HealthKart focused on building various nutrition brands like Incredio and Phyzo; spinning off 1MG
- In 2016: HealthKart worked on creating brand awareness. HK consult was also introduced in the same year. The major focus was scaling up the HealthKart Store
- 2017: Ran our first MuscleBlaze campaign (Tum Nahin Samjhoge)
- 2018: The second campaign (Ziddi Hoon Main) was launched. Olime – a reseller app for dieticians, gym trainers, and nutritionists was introduced
- 2019: Third MuscleBlaze Campaign (Naam Hai Ziddi) was launched. New brands were launched – TrueBasics, Biozyme, GritZo, and Nouriza. First manufacturing plant was also set up this year
- 2020: Even during the onset of pandemic, we came up with MB Foods and bGreen and launched our fourth MuscleBlaze Campaign (Phirse Zidd Kar). Launched HealthKart TeleConsult platform
- 2021: Focused on Influencer Marketing and expanded the physician channel during the second wave.
- 2022: The plan for the current year is to scale up Biozyme, HK Vitals, MBFoods, GritZo, MT GT Pharmacy, and expand internationally.
Conclusion
HealthKart began as an online nutrition supplement retailer in 2011. Today, we are steadfastly aiming to provide a cost-effective and dependable resources to fitness enthusiasts. As a genuine and informative platform, we are constantly evolving with the health industry.
