AS-IT-IS Nutrition One Micellar Casein, 500 g (1.1 lb)

What is Micellar Casein?

Casein is the predominant form of protein which makes up 80% of the protein found in milk. Casein protein is the major protein in milk which is the solid part left over after Whey is separated from milk. Casein is a complete protein that contains all the 20 essential and nonessential amino acids necessary for synthesizing muscle protein. The word ‘casein’ is derived from the Latin word ‘caseus’ meaning cheese. We call it Micellar Casein because the casein protein groups form micelles or tiny balls when they come in contact with stomach acids which slows down the rate of its absorption by the body. Micellar Casein ingestion results in a more prolonged post-prandial increase in plasma amino acid concentrations (for 5-7 hours). The gradual absorption, steady and slow release of amino acids gets the name slow-digesting protein and bed-time protein to Micellar Casein.

 

What is the difference between Micellar Casein & Whey Protein?

Both Micellar Casein and Whey Protein are high-quality complete dairy protein sources that offer all the essential amino acids. The primary difference between the two is that Whey protein is fast digesting whereas Casein Protein is slow-digesting. Whey Protein takes roughly 20 minutes for digestion and has been shown to produce a very quick rise in plasma amino acids, it is best to be consumed during the anabolic window to support faster recovery and to initiate muscle protein synthesis. Micellar Casein produces a sustained increase in plasma amino acids for 7 hours, it delivers amino acids in smaller amounts but over a longer period of time. To build muscle effectively, the body needs to be in an anabolic state, Whey Protein provides rapid replenishment that switches the body into the anabolic state, while Micellar Casein provides a longer buffering state. While Whey can be termed an anabolic protein, Micellar Casein can be termed an anti-catabolic protein.

 

Why take Micellar Casein?

Increased muscle strength is associated with good training and an adequate supply of necessary protein and amino fuel. The slow, continuous release of amino acids by Micellar Casein occurs for hours and enables improved muscle protein synthesis, muscle recovery, reduced muscle soreness, and increased muscle strength. If you are an athlete or fitness freak, Micellar Casein may help you accomplish your daily protein intake in a convenient way and provide your muscles with the fundamental building blocks for growth and recovery.

 

What are the benefits of Micellar Casein?

If you consume a fast-digesting protein source, you only have a window of 1-3 hours in which the supplement will be doing its work. Micellar Casein is a great way to hit your daily protein intake and get the benefits of greater muscle strength. Micellar Casein infuses the body with a long-duration source of BCAAs and other amino acids. Adding a scoop of Micellar Casein to your diet can provide a steady stream of amino acids and give you easy access to amino acids. AS-IT-IS Micellar Casein provides high protein content (25g) per scoop with a good amount of leucine, glutamine, and very low fat. The slow-releasing Micellar Casein contributes to reduced cravings, increased muscle protein synthesis, better muscle gains, boosted muscle recovery, makes you leaner, and boosts your immunity and energy.

 

When to take Micellar Casein?

Studies show that the best time to take Micellar Casein is just before bed when you get adequate rest. Micellar Casein ensures that your body’s protein stores are kept at optimal levels, promoting satiety and enabling you to be in an anabolic state all night. Studies show that resistance training stimulates muscle protein synthesis for 48 hours during recovery. The slow-release protein is gradually digested over a 7-8 hour period, increases net protein balance, and assists in muscle growth and repair. Micellar Casein can also be taken when you have long stretches without a full meal as it offers longer-lasting satiety.

 

Why is Micellar Casein called slow-digesting protein?

Micellar Casein is called slow-digesting protein or slow-release protein due to its typical nature of absorption in the body and its slow release of amino acids. Casein protein reacts with the acidic content of the stomach and forms a gel that takes several hours to digest, resulting in a slow release of amino acids. When you are on a weight loss diet or starved of nutrients through fasting or after a heavy workout, the body switches to a catabolic state and starts to use muscle protein as an alternative energy source. Micellar Casein’s slow-digesting nature comes to help here, through its slow-digesting nature, it delivers amino acids in smaller amounts but over a longer period of time than Whey. The steady supply of muscle fuel is beneficial for protecting existing lean muscle mass.

 

I don’t do gym workouts, do I get muscle-building results from Micellar Casein?

Micellar Casein is a protein supplement designed to fill the protein gaps of a varied diet. You can supplement the protein irrespective of whether you do workouts or not. Since you are aiming for muscle-building results, you need to understand here that exercise triggers muscle cell hypertrophy and stimulates protein synthesis. Your workouts enhance the ability of skeletal muscles to respond to amino acids and increase the provision of substrate for muscle protein synthesis through an exercise-induced increase in blood flow to the muscles. As per studies, protein ingestion 24 hours following resistance exercise results in a greater response of muscle protein synthesis and muscle growth than protein ingested with no exercise.

 

How to consume Micellar Casein?

Mix a serving (25g) of Micellar Casein thoroughly into 240ml water and consume it before bed.

 

What is the expiry date of your product? How to store Micellar Casein?

The expiry date of our product as indicated on the pack should be considered as 18 months from the time of manufacturing of the product. Micellar Casein is suggested to be stored in the zip-lock pouch provided in a cool, dry place, away from direct sunlight. You can also transfer Micellar Casein powder into an air-tight container and keep it dry, away from moisture contact. Refrigeration of the product is not advisable.

 

Do I get original Micellar Casein?

Definitely yes. AS-IT-IS provides the best quality Micellar Casein that comes in a convenient, zip-lock pouch. Our Micellar Casein undergoes third-party lab testing for assurance of purity and potency. As a further assurance of authenticity, each product comes with a unique QR CODE and the SCRATCH CODE that enables the customer to verify the originality of the pack using the app.